After nine fulfilling years in the heart of Hanôver, our little shop finally closed its brick-and-mortar doors during the pandemic… but what felt like an ending soon revealed itself as a blessing in disguise.

Because the truth is: we were never just a store.

We were a meeting place for cat lovers, a haven for curious paws, and a home for creative ideas. And when the world slowed down, something unexpected happened - those ideas began to grow.

From a Small Shop to a Worldwide Cat Paradise

Our storefront at C3-2, with its red-brick walls and handmade sign, had always been full of life. Every morning, regulars would stop by with their cats perched on shoulders or peeking from carriers. Inside, the faint rustle of cardboard scratchers and the jingle of toy bells mixed with laughter and conversation.

Then the pandemic hit.

Like many small businesses, we hoped it would pass quickly… but weeks became months. Foot traffic vanished. Bills didn’t. And the day we finally locked the glass door for the last time, the silence felt unbearable.

But the universe had a different plan.

During those quiet months, we began reviewing every product we had ever sold. We contacted old suppliers, studied customer feedback, and spoke to dozens of cat owners who told us what they truly wanted:

✨ Smarter toys.

✨ More durable scratchers.

✨ Comfortable, affordable, stylish essentials.

And suddenly, a wild idea took shape.

What if, instead of selling random brands…

we created our own?

Rebirth

From a tiny apartment room overlooking the empty streets of Hanôver, we sketched prototypes, tested materials, and threw away more failures than we could count. We tested products with rescues and foster cats. We built samples, redesigned them, rebuilt them again.

And then lightning struck.

The KittyKurlz PurrSpiral™ - our first viral creation.

A honeycomb cat scratcher that became our best seller overnight.

Then came:

• Interactive motion toys
  
• LED enrichment gadgets
  
• Modern felt beds
  
• High-quality cat care tools
  

Every product was developed from scratch - no pun intended.

It was the spirit of our old shop… just transformed.

Today: SAGAIRE Is Everywhere

We left the physical storefront behind, but not the heart that built it.

Today, SAGAIRE ships worldwide, delivering our top-selling cat essentials at even more affordable prices - without the overhead of a physical shop.

And the best part?

The same customers who once stopped by our red-brick doorway now visit us online, often sending photos of their cats enjoying our products. Some of their cats were kittens back then… now they’re older, but still playing like they’re young. That’s the magic.

A Blessing in Disguise

Losing the store felt like a tragedy, but it gave birth to something bigger, freer, and more creative than we had ever imagined.

SAGAIRE isn’t just a brand.

It’s the rebirth of a community.

A tribute to every purring visitor who ever warmed our shop.

And a promise that the story - our story - will only grow from here.